I won a book!

Yay – I won a Book Xcess blog weekly contest! It’s my first win after three or four tries, starting with this attempt. I recognise that this contest is a marketing activity aimed to achieve these two objectives: firstly, to increase traffic (and retain) to the blog site and secondly, to get people (winners) to visit the bookstore (winners have to pick up the prize there). Once there, it’s unlikely that the people (winners) will stop at picking their prize (book/s), they’ll surely end up with more books! In fact, if I were the person responsible to select winners (some contest are like lucky draws because the answers to the quizzes were easy to find on the internet), I would select those that haven’t won before. Anyway, the prize (‘Tis by Frank McCourt) is good enough to warrant me a trip there, probably on one fine Friday lunch. In the meantime, I’ll keep on trying out for their weekly contests because, to be honest, they could be quite fun! =)